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Built From the Diaspora

Wear your heritage. Move with intention.

"I wear these items daily and I’ve never felt more connected. Proud to rep this brand!"

Ayo K.

A confident young man wearing a bold red and gold hoodie from Own Your African Roots, standing against an urban mural.
A confident young man wearing a bold red and gold hoodie from Own Your African Roots, standing against an urban mural.

"Love how this looks and feels. It’s rare to find streetwear that actually represents my culture without feeling forced. 5/5."

Nia M.

A stylish woman in a green and black athletic jacket, smiling while walking through a city park.
A stylish woman in a green and black athletic jacket, smiling while walking through a city park.
★★★★★
★★★★★