Two Worlds. One Blood. Zero Apologies.

They See the Culture.

Now Make Them See the Roots.

Own Your Roots

The Ubuntu "Collective" Hoodie

The "Ancestral Virtue" Premium Sweatshirt

The Garvey "Prophetic" Urban Hoodie

Black crewneck sweatshirt featuring a bold red Egyptian ankh symbol outline printed on the chest.

Black hoodie featuring a Pan-African flag design with a gold Africa map and Roots text.

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Get Inspired

Whether you’re in London, Toronto, Brooklyn, or Atlanta, your roots were never meant to be hidden.

White Afrika Ubuntu hoodie featuring a gold Africa map over a Pan-African flag design.

Black hoodie featuring a gold Africa map over a Pan-African flag and the word Roots.

an abstract photo of a curved building with a blue sky in the background

We create urban essentials for a global African community from the Americas to the Caribbean to the Continent who understand that identity is something you live, not something you mute.

Wear it loud. Wear it everywhere.

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We design for the diaspora that moves between worlds without losing itself.
For those who carry heritage in their blood and pride in their posture.
This isn’t about fitting in. It’s about standing rooted wherever you land.

This brand exists because culture without memory becomes costume.
We choose memory. We choose lineage. We choose continuity.

Worn Across the Diaspora
Brooklyn • Atlanta • London • Toronto